Email marketing is an act of marketing your products and services through the use of email auto-responder service. It is really a goldmine as one of the cost-effective method of selling more of your products and services.
The internet has made it possible to make use of email as a means of communicating and selling your brands to potential customers. Most businesses are coming online due to speedy technological advancement which enable both small and medium enterprises place their businesses where teeming online users will come in contact with them so that they can build cordial business relationship for a long term business success.
With the aid of email auto-responder service, an entrepreneur can build up list of targeted customers by setting up a website. The process of getting a cool easy website is easy through wordpress. All you need is to get a domain name at www.godaddy.com and get a hosting package with Hostgator via www.hostgator.com where you can start publishing your content and the relevant information about your products and services with FREE wordpress CMS.
The importance of using email marketing as part of your business tools is to give you the opportunity of incorporating opt-in form to capture the contact information of your website visitor so that you can keep following them up and upgrade them from a mere potential buyer to a real buyer and not just a one-time buyer, a continuous buyer that will keep purchasing your products and services for the rest of their life.
Immediately you capture their contact with your opt-in form, you will now need to begin conversation about your business, products and services. The reason why prospects visit your website is to solve a particular problem. Make sure your website is tailored toward solving a key problem while you make a problem-solver
The difference between doing business online and the business done offline is that an online business is capable of running for 24 hours per day, 7 days a week, 30 days a month and 365 days a year. You can be receiving order online over the night, especially if you are selling digital products and your online is being set up on autopilot.
But as a business done offline in a traditional way, you only sell to people within your geographical areas and some other part of your country depending on your marketing strategies but as a business done online, you have no geographical barrier in your business extension as you can sell your products to lot more people across the globe.
With a business done online, you can build list of interested prospects who have shown interest in your business, this is called “email list”. Email list is considered as a foundation to any business done on the internet.
The email list is the one biggest reason why your business where you showcase your product and services will make consistent income because having an email list is the secret of doing successful business online
If you have not build the list of customers who will be patronizing you and purchasing your products continuously, it means you never have an ATM machine. Having a huge list of targeted customer which you have built cordial relationship with about your business products and services is a surest way to get paid anytime any day like an invisible paymaster.
I recommend using Getresponse. They handle my email marketing. You can set up an account with Getresponse today and your account will be set up in few minutes. They have written and video tutorials to guide you through plus their live chat to address any of your questions.
Any new account set up with Getresponse.com will be completely FREE for the next 30 days so that experience how great their service is. Once you have set up your new Getresponse account, what you need next is the sequential email follow up newsletter which can be preloaded to your email autoresponder account.
Once all your messages are loaded, any time a new prospects sign up through your opt-in form, the sign up will trigger your messages to be delivered according how you have set it up.
If you need more information about how you can set up email marketing and auto-responder to boost your sales and reduce your cost of operation, you can watch this amazing video which features more helpful tips as well.