Today, I’m going to share with you some of what you
can do to actually hit your earning goal on your information marketing business
online. Remember I told you in the previous series that we have earning goal
and list building goal. I have done justice to the first goal which is Earning
Goal. In case you are yet to read that LESSON, you can click HERE to get it
Now let’s quickly move on with our lesson for today.
I will like to deal with List Building
Goal
There is this wise saying of internet marketing
mentors that “The Money Is In The List” which
is definitely true. Assuming you want to be making $100,000 per month, all you
need to do is to keep getting more and more subscribers daily like say getting
50 more new customers at least every month.
It is not hard to get 5000 subscribers on your list
if you are well determined and aggressively market your campaign with motive of
getting more and more leads. One important secret which your coach might not
yet inform you is that having a responsive list is the pot of gold for your
online business regardless of whatever you might be selling.
I hardly see any business done on the internet
survive without building an effective avenue to capture the list of their
website visitor. So, building list of targeted customers who have shown keen
interest in what you are doing has been a great asset to any business that
operates both online and offline.
The reason why you need to capture the contact of
your website visitors is that it takes up to 7 visits before your prospect can
make buying decision. I’m sure you understand there are lot of interruption
online from this pop up down to various ads showing here and there where every
online advertisers are trying to catch the attention of the prospects online
with thousands of offer.
To make anyone coming to your site repeat the visit
is to find a medium through which such person can submit his contact
information where you can remind him/her of his visit and canvas him back to
the website so that you can build their interest in your products and services
and make them make that buying decision to help you make money from your online
business.
To ensure your website visitor come back, you have
to build list of targeted customers by enticing them with free information
report about your product or service. People are interested in knowing more
about your product or service, so they will like to be given more info in the
form of a short report because folks prefer to get something in return of what
they are going to give. It is give and take business.
There is difference between Prospects and customers. Prospects
are those folks who are interested in your products or services but they are
yet to buy that product of yours though they have requested for your FREE
report and you can contact them with their personal information which they have
submitted while your customers are those who love you and have trusted your
integrity by making that buying decision. In summary, Prospects just show
interest but never buy while customers are those who have bought your products
or services.
To determine your list building goal, you must take
into consideration your conversion rate. Does your website have 3%,5% or 10%
conversion. Conversion rates are unpredictable because it may go up or come
down.
The conversion rate is going to be calculated
against the number of your website’s prospects.
To get 20 new sales for your product or service
perhaps for the product that cost N2,500, it means you need to attract 200 more
new prospects to your list on a monthly basis.
Having a workable action plan will assist you build
list of targeted customers who are going to be responsive to all your present
and future offers.
Let’s do simple arithmetic, to get 20 new buyers at
10% conversion rate for a product that you sell for N2,500. We need to divide
20 by 10% i.e 20/0.1 = 200 yet to buy individuals.
The kind of sales volume you are going to get from
200 new prospects depends on the effectiveness of your relationship with them.
If you can relate with them and solve their problem, they will buy your
products and grab any of your services with happiness and satisfaction. Never
forget that you must first build love, trust and top quality brand.
Use a Squeeze Page
To effectively build responsive list, you have
to make use of squeeze page, You need an Opt-in form which you are going to
insert into your website html/javascript to give a well structured contact
form. To achieve this, you need to sign up with an email marketing service like
Getresponse.com where you can get the code to be inserted to your web page
after desining its look in getresponse website.
Getresponse is free for 30 days and it cost
less than $20 per month after that free trial period. You will get all the
necessary tutorials on Getresponse page on how to set up your Opt-in form to
capture the details of your new website
visitors so that you can be mailing them from time to time and send your
messages and offers with informative newsletters.
As an entrepreneur who is doing his business
online, you can’t afford to lose your website visitors because it takes more
effort and money to get them, it would be unwise to allow your visitors just go
away like that without hearing anything from them.
Build cordial relationship with them by
helping them and solve their problems as it relates your website content, product
and services. Visit Getresponse.com today to grab your FREE 30 days offer to
build list of targeted customers who will be paying you forever if you keep
updating your services and products and make them your friends.
In case you never have a website where you can input your opt-in form, you can visit namecheap.com or godaddy.com to register a domain name and host it at hostgator so that you can make use of their FREE website CMS and start the journey to your online business success.
Until i come your way to give you the next episode, enjoy your day
Don't forget to hit comment button to ask any question and you can also share this article with your friends and family thorough the social sharing buttons below
Thanks
Sulaiman (08036882653)