Not having specific database of potential and actual
customers has been a factor that slows down the sales volume of many online
entrepreneurs. An online shopper who visit your website to know what you are
doing might not yet prepare his/her mind to make that buying decision until you
keep remind him of his visit and walk him toward coming back to your web page
with lot of useful and helpful information about your products and services as
they are related his needs.
That’s the major reason why you need to have where
you can display all your products and a mechanism to capture the details of
everyone that visits your online office to come back again and again so that
you can make them buy what you are selling and make more money
Today, I’m going to teach you about the 10 tools you
can use to build your list of targeted customers that will guarantee the
repeated sales to help stay in business for a very long time and forever.
1. A
domain name
2. A
hosting account
3. A
squeeze page
4. A
sales letter
5. An
Autoresponder Account
6. A
Free Report
7. A
Product
8. Marketing
Skills
9. Marketing
Cash
Now let’s quickly move on to explain the above 9
tools
A
domain is just like your office address where people can
locate you. Just like in an offline business, you must have an office or shop
where people can find you. This time around, it is not a physical office or
shop but an online office.
You must be very careful when choosing the name that
your business bears online. It has to be something people can remember, short,
easy to spell and read meaning to the purpose of your business.
An example of domain name is www.uniqueinfocourses.com.
You can visit godaddy.com or
namecheap.com to register a domain name it costs less than $15 per annum. At godaddy.com, registering a domain name for the first cost as low as $2.99 I
urge you to go for a .com instead of .info or .net because many people are more
familiar with it and besides .com is very popular in the domain market.
A
hosting account
is like having a car without fuel. Without a hosting account, your domain name
will not function because the hosting company provide the facility that that
enable your domain name display all your products and services online.
Visit HostGator.comtoday to host your website. Hostgator provides good service, reliable and
trustworthy. They have a baby plan that is suitable for small and medium scale
businesses online and it cost less than $13 per month as at the time of writing
this article.
A
Squeeze Page
Squeeze page is that one page designed for the sole
aim of capturing the personal information of your website visitor so that you
can have the opportunity to contact them and introduce your old and news offers
to them any time any day.
A squeeze page usually contains your opt-in formwhich comprises the name, email, phone number, etc. This opt-in form in your
squeeze page is used to build list of prospects which you can relate with and
turn them to loyal customers.I recommend visiting http://www.getresponse.com to get responsive opt-in form code to build your list of targeted, loyal customers
A squeeze is essential as a tool to create the
database of targeted customers that will help you buy whatever you are selling
so that you can make more and more money.
A
Sales Letter:
Just as the name implies, if you don’t tell people
to buy what you are selling, you won’t make a dime. After you might have
created your info-product, you have to get your Sales letter written because it
is the letter that will help you sell your product.
It is your sales letter that will describe the
content of your product, what the buyer
stand to gain from buying your product and the selling price of your product. A
lot of work needs to be done when writing your salesletter because you need to
understand the feeling, pain and what makes your prospects happy so that you
can tailor your sales pitch to address their need.
Your headline must be captivating and eye-catching.
You need to introduce a sub-headline that will complement the message you are
trying to pass across to the reader in your major headline. Writing a sound
headline will help you catch the attention of your reader
When writing your sales letter, you will slightly
address the problem your product intends to solve in the body of your sales
pitch. You can proffer 5% of the solution in your sales letter to convince the
reader that you are an expert in the niche and you are capable of solving
his/her problem.
If you have a related story to sweeten the deal, you
can narrate it because everyone likes to read story. The purpose behind your
story telling is to sustain and maintain the interest of your prospect so that
he can keep reading your letter.
After the interesting story about your subject
matter, the 5% solution to your topic or the problem the prospects intend to
solve, you will now give the list of the remaining 95% solution to his problem
by bullets, you can make a 10 or 15 list.
Give your reader the money back guarantee and let
him realise he has nothing to lose rather than to get your amazing solution and
overcome his problem. With this, his mind will be at rest and will like to read
further about your offer
Never forget to give your prospects substantial and
valuable BONUSES which may even weigh and worth more than your original value.
From research, some people will make a buying decision because of your enormous
bonuses. Don’t miss this.
Now, bill the
reader for your offer with moderate price and tell them while they need to buy
into your offer now. Before you close your letter, make sure you emphasize on
the reason why the prospects come into your website to read your letter, remind
him of that problem and bring forward the mind photo of what he will enjoy and
the happiness in using your product to solve that problem.
Never close your letter without telling your reader
to take action now. If you don’t tell them what to do, they may not take any
action. You also need to explain to your reader what he needs to do and how to
do it. This is how to make your sales letter works as a tool to sell your
product or service.
An
Autoresponder Account
This is very essential tool for any business done on
the internet. This is where you load your pre-written messages and send them to
your prospects and customers about your offer. It takes a new website visitor
up to 7 to 10 messages to make the buying decision. You have to show the person
that you actually know your onion and can help him achieve that particular
issue that led him to your site.
This is called email marketing i.e using email
messages to sell your products and services. After building your list of
targeted prospects or database of existing buyers, you make use of email
autoresponder to build relationship by helping them solve their problem and
recommend your product or affiliate product at the end of the message.
You can use Aweber.com or getresponse.com
as I discussed above. I strongly recommend using getresponse for newbie in the
business. It is free for the first 30 days and cost less than $20 the following
months. It worth more than the money as autoresponder is used to run your
online business on autopilot. You can preload 2 to 3 months messages in your
Autoresponder while the message get delivered according to your setting
throughout the period.
Free
Report – Your free report should not more than 10 to 15
pages but should be filled with valuable content that will help your potential
customers. It has to be related to your actual hot product you intend to sell.
It is advisable to send your free report to your prospect immediately after he
subscribe to your newsletter through your squeeze page while other marketing
messages will follow.
Make it easy and let your messages first solve his
problem and he will definitely buy your product when you make the offer but
when your messages are sales pushy and does not address the problem of your
reader, he may unsubscribe and will never see such a person again. So take it
gently and don’t be money conscious. If you are patient in giving your
subscriber what he wants, you will also get what you want. It is win-win game.
A
Product – When I say a product I don’t mean anyhow or
worthless information package as product. If you want to build a brand in the
internet marketing industry or in any market you find yourself, you have to
create an outstanding, powerful and valuable product. If you put in more effort
to provide a mind blowing product that solves the problem of your targeted
audience, you will get long lasting integrity, respect, fame and money.
As you can see I mention money last, YES if you
first focus on money, you will find it difficult to thrive and become authority
in the industry. I strongly advise anyone going into information marketing
business to take this advice very serious. Produce products that worth the
value of the money your prospects want to pay so that they can keep subscribing
to your offer in the future.
If you love writing, you can create your product by
researching other related information product in your market and search for
more information from goggle and come out with powerful, hot product. If you
are not fond of writing or you hate writing, you can outsource the writing part
from some of the micro job websites online like fiverr, gigbucks, zeerk, odesk,
freelancer, and so on.
You can outsource virtually every task on the
internet with the global online jobs website springing up almost everyday. All
you need is to first do your findings and get expert hands to handle your
project.
Marketing
Skills – understanding the basics of marketing to sell your
products is one of the important tools to build list and run a successful
business online. You have to advertise your product so that interested
prospects can subscribe to your list while you introduce your product.
After building a simple
web page, if you don’t drive traffic to your website, no one will join your
campaign let alone aware of the product or service you are offering. You have
to learn and understand different marketing skills so that you can get enough
customers that will buy your product.
List size + Trafffic +
Conversion = Sales in your chosen currency
An online entrepreneur
with 5000 subscribers at 5% conversion rate will make more money than
another online
entrepreneur with 1000 subscribers at the same 5% conversion rate. That’s how
it works.
The level of your
marketing skill will determine how you can attract more potential buyers to
your website. Find out how drive massive traffic to your website, link building
or better still to save your time and cost, you can hire someone to help you
handle those things and find more time to focus on other things that interest
you.
In case you need helping hand in generating UNLIMITED traffic (website
visitor) to your website, you need to build back links, design logo for your
website or you need anything done to make your online business successful so
that you can make more money without any technical hindrance, contact me
on mygiglist@gmail.com and we will start the conversation from
there, so that we can get anything done for you without any stress on your
side.
Marketing
Cash- If you think you can start an online business
without spending money, you are wasting your precious time. At the inception,
you have to keep your cost low because you are just testing some things and
find out which one works for you.
The major advantage of
doing business online is that it requires low start-up . you can advertise your
campaign with facebook on shoestring budget and get massive subscribers that
will keep paying you money for various products you will be introducing to
them. When you get subscriber, put them in the marketing funnel, and upgrade
them from one level to another.
To build a sustainable
business online, you cannot rely on free traffic, you have to spend some money
on paid traffic because free traffic is very slow while the paid ones will let
you understand if your campaign is a winning one or not.
Marketing cash should
be set aside prior to the completion of the online business set up. It helps in
the smooth running of your business. You can’t wait for many months or year
before you get public response about your campaign, if the niche selected is
not hot enough, your advert response will quickly tell you and you will quickly
find the way out to resolve the issue either by adjusting the adverts or change
the topic to what people want.
The truth of the matter
is that you have to sell what people want to buy not what you like to sell, you
will not be the one that will buy your own product, give people what they want
and they will queue to pay for your valuable product.
If you enjoy this
article or you’ve learnt one or two things from it, spread the good work to
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If you have any
question, hit the comment button and submit your question, I will address your
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To your success,
Sulaiman +2348036882653
Email:
mygiglist@gmail.com